Job Summary: Vice President of Brand Marketing – Vantage Cruise Line
The Vice President of Brand Marketing will develop, plan, execute, measure, report, and analyze the impact of integrated direct marketing strategies and campaigns that are designed to generate leads, reservations and positive ROI for Vantage Cruise Line products. This individual’s primary focus will be on print media campaigns including catalog and direct mail, as well as setting direction for integrated email, Trigger and web-based components. Essential day-to-day focus will center on circulation/marketing planning, scheduling, audience segmentation, list and campaign management, program performance analysis and forecasting to fill all cabins/beds, while utilizing standard reports and Adobe campaign and its automated templates. In addition, this role will oversee the design, development and deployment of new vessels and their respective itineraries on land and water.
About Vantage Deluxe World Travel
Vantage Deluxe World Travel is the leader in adventure travel for thirty-five years. Since 1983, Vantage Deluxe World Travel has developed and delivered memorable travel journeys on seven continents whether on land, riverboats or small ships. Vantage Deluxe World Travel is a $300 million, state-of-the-art direct marketer of travel to the affluent, mature market. When you join the Vantage team you become part of a global company, headquartered in Boston, with eight regional offices around the world. Our worldwide teams work together to create and provide exciting, culturally enriching travel programs to destinations on all seven continents, including on our European river and soon to be launched ocean-going cruise fleet . Since 1983, more than 400,000 travelers have joined us to see the world.
Required Skills and Experience:
Equal Opportunity Employer
Vantage Deluxe World Travel is an equal opportunity employer; applicants are considered for all roles without regard to race, color, religious creed, gender, gender identity, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.
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