Vantage Deluxe World Travel

  • Vice President of Brand Marketing – Vantage Cruise Line

    Job Locations US-MA-Boston
    Job ID
    2018-1319
    # of Openings
    1
    Category
    Marketing
  • Overview

     

    Job Summary: Vice President of Brand Marketing  Vantage Cruise Line

     

    The Vice President of Brand Marketing will develop, plan, execute, measure, report, and analyze the impact of integrated direct marketing strategies and campaigns that are designed to generate leads, reservations and positive ROI for Vantage Cruise Line products.  This individual’s primary focus will be on print media campaigns including catalog and direct mail, as well as setting direction for integrated email, Trigger and web-based components.  Essential day-to-day focus will center on circulation/marketing planning, scheduling, audience segmentation, list and campaign management, program performance analysis and forecasting to fill all cabins/beds, while utilizing standard reports and Adobe campaign and its automated templates.  In addition, this role will oversee the design, development and deployment of new vessels and their respective itineraries on land and water.  

     

    About Vantage Deluxe World Travel

    Vantage Deluxe World Travel is the leader in adventure travel for thirty-five years.  Since 1983, Vantage Deluxe World Travel has developed and delivered memorable travel journeys on seven continents whether on land, riverboats or small ships.  Vantage Deluxe World Travel is a $300 million, state-of-the-art direct marketer of travel to the affluent, mature market. When you join the Vantage team you become part of a global company, headquartered in Boston, with eight regional offices around the world.  Our worldwide teams work together to create and provide exciting, culturally enriching travel programs to destinations on all seven continents, including on our European river and soon to be launched ocean-going cruise fleet . Since 1983, more than 400,000 travelers have joined us to see the world.

    Responsibilities

    Job Responsibilities:                                         

    • Closely manage the marketing spend budget by region and product to ensure we meet or exceed annual passenger, revenue and profit targets. 
    • Work closely with senior management and yield/revenue management teams to deliver on the twin goals of increasing passengers while reducing marketing spend and dilution.
    • Partner with PPD in the design and development of cruise and land itineraries that will be popular with different market segments (couples, singles, families, etc.) for both Vantage’s ocean-going vessels and Riverboat in Egypt.
    • Lead ongoing status meetings along with campaign and program discussions with internal Product, Revenue and Channel partners to ensure all parties are in sync with and accountable for their deliverables to support the company’s integrated marketing efforts and Pax/Profit Plan.
    • Develop and execute multi-channel contact strategies across list segments and distribution channels including catalog, direct mail, Groups and email, with the goal of increasing purchase rates and driving revenue from a qualified customer and prospect file.
    • Manage multiple projects of web pages, numerous email campaigns and up to 30-40 direct mail/catalog pages concurrently, driving the promotional schedule and meeting all mail dates.
    • Schedule and run concept meetings for assigned web, email, catalog and direct mail promotions
    • Lead project teams (Copy, Design, Photo) providing clear direction and priorities at promotion turnover meetings to ensure the creation of effective marketing campaigns.
    • Create and revise paginations based on automated scorecards – responsible for the completion of scorecards for creative post-mortems.
    • Provide and be knowledgeable in best practices in campaign development to optimize efficiency and quality of campaigns across all channels (direct mail, email, phone, web, social, etc.)
    • Perform and/or leverage data analyses, develop, test and measure campaign strategies and tactics to drive desired customer behaviors and results.
    • Deep understanding of list, offer, creative package responsiveness, content relevancy and communications channel engagement: Direct mail, Phone, Interactive (Web, Email and Social).
    • Leverage Vantage’s automated and proprietary segmentation, modeling and scoring solutions and other data assets to continually improve and optimize campaign performance.
    • Lead the charge to share insights from the customer data needed to drive next day sales while building longer-term business.

    Qualifications

     Required Skills and Experience:

    • 10+ years of experience leading and managing a ship operation from vessel design, build oversight, itinerary planning and ship deployment.
    • 7-10 years’ experience in direct or database marketing - analytics, direct marketing test design, response analysis, ROI analysis, segmentation analysis, customer profiling, etc.
    • 3-5 years’ experience with database querying tools, languages and analytical platforms supporting database marketing such as marketing automation and campaign management software solutions.  Specific experience with SQL, SAS, Adobe Marketing Suite (Neolane), Business Objects preferred.
    • Travel industry experience strongly preferred.
    • BA/BS with significant coursework in marketing, mathematics or economics, MBA or equivalent preferred.
    • Creative thinking, exceptional analytical skills coupled with solid business foundation, particularly in Database Marketing.
    • An innovative, positive, and self-directed attitude – interested in “figuring out” solutions.
    • Deep hands-on experience in multi-channel, multi-wave (trigger) direct marketing operations, strategy and analysis.
    • Ability to integrate data to new or existing database structures.
    • Ability to mine data, using query language(s) to create data for program development support.
    • Marketing program forecasting, measurement and assessment.
    • Excellent oral/written communication and presentation skills.
    • Strong detail orientation, ability to thrive in a fast-paced environment and accountability to get the job done.

     

    Equal Opportunity Employer

    Vantage Deluxe World Travel is an equal opportunity employer; applicants are considered for all roles without regard to race, color, religious creed, gender, gender identity, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.

     

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