Vantage Deluxe World Travel

  • Social Media Manager

    Job Locations US-MA-Boston
    Job ID
    2018-1316
    # of Openings
    1
    Category
    Marketing
  • Overview

     

    Title: Social Media Manager

    Department: Interactive Marketing

    Location: Boston, MA USA

     

    About Vantage

    Since 1983, Vantage Deluxe World Travel develops and delivers memorable travel journeys on seven continents whether on land, riverboats or small ships.

     

    If you are driven by working in a dynamic environment where you’ll discover the value of impactful contributions in an industry that’s easy to fall in love with – the travel industry…Vantage may just be your next home to learn, contribute, work hard and have a little fun. As we evolve technologically and proactively offer differentiated travel experiences to our customers, we search for dynamic, progressive and focused professionals to join the Vantage team whether that’s in our headquarters in Boston or in one of our global offices in Budapest, Munich, Opatija, Buenos Aires, Beijing or Cape Town. 

    At Vantage, you’ll discover team members as being talented, driven, globally aware, entrepreneurial individuals who are flexible in a fast-paced environment and who bring sense of pride and humility to a unique culture.

     

    We have created a culture that embodies an appreciation for the deep history of the Company that is driven by the ultimate goal of delivering memorable journeys to our passengers worldwide. Individually we are one piece of an amazing group while working collaboratively across the globe. We have discovered success year-over-year, by appreciating a proven formula of success while evolving with an ever changing world whether as a result technology advancements or keeping in front of passenger demands for exhilarating and memorable travel experiences.

     

    Job Summary

    We are looking for a Social Media Manager to build the Vantage brand presence and generate leads through social channels. The ideal candidate for this position will possess strong digital and social media skills. This key team member will be responsible for Vantage’s social media marketing programs and monitoring results using data analytics and reporting tools.

     

     

     

    Responsibilities

    List of Responsibilities

    • Co-develop a social media strategy inclusive of proactive programs as well as overall reputation management.
    • Develop, implement and manage social media channels to drive specific marketing and sales objectives.
    • Monitor brand and company reputation and report regularly on progress.
    • Manage online tracking compilation, analysis, optimization recommendations for social media and brand reputation. Ensure quality and accuracy of reporting results.
    • Utilize A/B testing strategies to test and optimize programs that deliver against ROI targets while driving and optimizing key performance metrics.
    • Drive engagement through social media strategy utilizing all appropriate channels for the Vantage audience. These may include Facebook, YouTube, LinkedIn, Pinterest, Twitter, Instagram, blogs and others.
    • Use this engagement to drive new leads and generate demand.
    • Be the organizational expert in popular/cutting edge social media monitoring tools and popular social media management tools.
    • Identify and design effective engagement strategies to encourage Vantage travelers and prospects to coalesce around Vantage travel-related content. Maintain a consistent corporate voice throughout all social media channels and communications.
    • Support current company blog and launch new content channels, including newsletters, to increase qualified lead acquisition and conversion.
    • Coordinate with Customer Service to respond to and address customer issues as found on social networks.
    • Additional duties as assigned

    Qualifications

     

    Required Skills and Experience

    • BA/BS with significant coursework in marketing, business, or communications.
    • 3-5 years’ experience in digital marketing, with specific focus on social media.
    • Experience in developing social media strategies.
    • Significant experience in analytical tools specifically, Excel.
    • Knowledge of platform based analytics platforms such as Facebook Analytics.
    • Strong knowledge of social media strategies, services and tools (Facebook, Twitter, YouTube, Pinterest, Instagram, Flickr, blogs).
    • Possess the skills necessary to work effectively in a culture of rapid change.
    • An understanding of HTML, JavaScript, blogging tools, and creative tools such as Photoshop/illustrator preferred.
    • Good oral/written communication and presentation skills.
    • Strong MS Office skills.

     

    Equal Opportunity Employer

    Vantage Deluxe World Travel is an equal opportunity employer; applicants are considered for all roles without regard to race, color, religious creed, gender, gender identity, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.

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