Vantage Deluxe World Travel

  • Sr Director, E-Commerce

    Job Locations US-MA-Boston
    Job ID
    2018-1315
    # of Openings
    1
    Category
    Marketing
  • Overview

    Sr Director, Ecommerce

     

    About Vantage

    Since 1983, Vantage Deluxe World Travel develops and delivers memorable travel journeys on seven continents whether on land, riverboats or small ships.

     

    If you are driven by working in a dynamic environment where you’ll discover the value of impactful contributions in an industry that’s easy to fall in love with – the travel industry…Vantage may just be your next home to learn, contribute, work hard and have a little fun. As we evolve technologically and proactively to offer differentiated travel experiences to our customers, we search for dynamic, progressive and focused professionals to join the Vantage team whether that’s in our headquarters in Boston or in one of our global offices in Budapest, Munich, Opatija, Buenos Aires, Beijing or Cape Town.

     

    At Vantage, you’ll discover team members as being talented, driven, globally aware, entrepreneurial individuals who are flexible in a fast-paced environment and who bring a sense of pride and professionalism to a unique culture.

     

    Our culture embodies an appreciation for the deep history of the Company that is driven by the goal of delivering cherished memories through incredible journeys to our passengers worldwide.

    Each new member of our team plays a significant role as part of a dedicated group working collaboratively across the globe. We have created success year-over-year, by building upon and enhancing a proven formula while evolving with an ever-changing world whether as a result technology advancement or keeping in front of passenger demands for exhilarating and memorable travel experiences.

     

    Job Summary

     

    As a member of the Chief Marketing Officer’s Leadership Team, and in collaboration with the overall Marketing team, the person will be responsible for the company’s website including, driving traffic to the site and generating leads while optimizing the site’s overall presentation and ‘merchandising’ of our travel programs (i.e., memorable journeys.) This individual will play a pivotal role in driving growth of the company’s digital presence and interactive marketing plans

     

     

     

    Responsibilities

    List of Responsibilities

    • Construct a website road map including UI/UX and operational improvements.
    • Rapidly execute, test and optimize the website and merchandising to improve marketing ROI
    • Increase digital customer engagement and acquisition
    • Lead a team of web producers that execute changes on the site.
    • Work cross-functionally with other business units to advance strategic initiatives.
    • Define key measures of success and provide transparency into performance of those initiatives
    • Assist with defining the ROI of all proposed plans and report on the actual ROI post-implementation based on a rigorous system of performance and attribution
    • Present KPI’s in weekly and monthly reporting meetings to senior management, the product marketing team and channel owners
    • Generate and implement test strategies to drive qualified traffic and revenue-building activities in support of the annual Marketing Plan
    • Remain keenly aware of new consumer behavior, monitor competitive and market trends to drive new features and work closely with the sales team/Customer Service to develop innovative solutions for marketing Vantage’s products.
    • Provide competitive analysis on all current and future product/feature offerings.
    • Manage and represent to external partners and vendors when defining requirements that require integration with third-parties.
    • Work closely with overall database function to drive synergy and share insights on customer file along with developing a multi-channel view of the customer.
    • Manage outside vendor to execute search engine optimization/marketing (SEO/SEM) programs, including reporting and analysis.
    • Collaborate with web developers, designers, and copywriters on SEO strategies
    • Understand and report on traffic trends, funnel analysis, customer behavior.
    • Highly collaborative role requiring successful interaction with internal constituents and vendor partners.
    • Develop, attract, hire, manage and motivates a skilled team

    Qualifications

    Required Skills and Experience

    • BA/BS with significant coursework in digital marketing, ecommerce and analytics.
    • 8+ years’ experience in digital marketing, with at least 4+ years in digital marketing at the strategic, leadership level.
    • Experience in SEO/SEM best practices and driving visitors to website and conversion.
    • “Sales orientation” – understands the website is there to generate revenue.
    • Website redesign experience preferred
    • Previous management experience with a staff of 5 or more
    • Knowledge of and comfort with a variety of online tools, inclusive of content management systems, CRM, and web analytics
    • Creative thinking, exceptional analytical skills coupled with solid business foundation, particularly in digital marketing.
    • An innovative, positive, resilient and self-directed attitude – interested in “figuring out” solutions.
    • Excellent oral/written communication and presentation skills

     

    Equal Opportunity Employer

    Vantage Deluxe World Travel is an equal opportunity employer; applicants are considered for all roles without regard to race, color, religious creed, gender, gender identity, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.

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