Title: Chief Marketing Officer
Location: Boston – 90 Canal Street
We are currently seeking a Chief Marketing Officer to focus on customer acquisition and retention to drive Vantage’s business with proven sales management, management high volume transactions and multi-departmental management. This executive will lead strategic marketing initiatives, manage the customer database, define customer communications, CRM functions, and loyalty programs and oversee the inbound and outbound customer sales interaction including the digital, e-commerce, call center and customer service functions. As a key priority, s/he will lead the direct marketing initiatives across channels, including web/interactive, digital channel development, direct mail, and advertising.
By understanding consumer segmentation, behavior, and trends relative to Vantage’s business, the Chief Marketing Officer will work closely with the senior management team to develop and implement a strategic marketing plan, including providing a solid understanding of industry-relevant, consumer insights.
In addition, the Chief Marketing Officer will spearhead the analysis of new products, services, partners and distribution channels to continue to position the Company’s diversified set of travel packages, products and services. S/he will lead the evaluation and implementation of potential changes and enhancements in the Company’s current distribution strategy. The role will take on a consultative approach as the Chief Marketing Officer works closely with operations and finance to build the strategic marketing dimension which continues to have a greater emphasis on digital channels and emerging technologies that support customer dialogue.
S/he will understand how to effectively mine the Company’s existing database to increase the lifetime values of its current members, as well as how to implement strategies to profitably grow the target audience to drive the Company’s top line revenue.
Inclusion in the Executive Bonus & Equity Plan, prorated the first year of employment.
Vantage Deluxe World Travel is the leader in adventure travel for thirty-five years. Since 1983, Vantage Deluxe World Travel develops and delivers memorable travel journeys on seven continents whether on land, riverboats or small ships.
Vantage Deluxe World Travel is a $300 million, state-of-the-art direct marketer of travel to the affluent mature market. When you join the Vantage team you become part of a global company, headquartered in Boston, with eight regional offices around the world. Our worldwide teams work together to provide exciting, culturally enriching travel programs to destinations on all seven continents, including on our European river cruise fleet. Since 1983, more than 400,000 travelers have joined us to see the world.
The Chief Marketing Officer will bring credibility and leadership to invigorate Vantage’s marketing function. The successful candidate should have relevant experience creating and implementing marketing plans, including a solid background in identifying customers and understanding value propositions. S/He should be competent with the collection and analysis of data and the presentation of results to a wide variety of audiences. In addition, s/he should be straightforward, fact-based, and down-to-earth, with an ability to work in partnership with the CEO who also shares a passion for the marketing functions critical to the business.
Leadership & Management Behavioral Competencies
You'll be successful if you are equipped with the following...
These software will be used..
This company is run by the numbers and strictly adheres to weekly reporting and holding people accountable to their numbers.
Equal Opportunity Employer
Vantage Travel is an equal opportunity employer; applicants are considered for all roles without regard to race, color, religious creed, gender, gender identity, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.
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