Vantage Deluxe World Travel

  • Web Producer

    Job Locations US-MA-Boston
    Job ID
    2018-1299
    # of Openings
    1
    Category
    Marketing
  • Overview

    About Vantage

    Since 1983, Vantage Deluxe World Travel develops and delivers memorable travel journeys on seven continents whether on land, riverboats or small ships.

     

    If you are driven by working in a dynamic environment where you’ll discover the value of impactful contributions in an industry that’s easy to fall in love with – the travel industry…Vantage may just be your next home to learn, contribute, work hard and have a little fun. As we evolve technologically and proactively offer differentiated travel experiences to our customers, we search for dynamic, progressive and focused professionals to join the Vantage team whether that’s in our headquarters in Boston or in one of our global offices in Budapest, Munich, Opatija, Buenos Aires, Beijing or Cape Town.

     

    At Vantage, you’ll discover team members as being talented, driven, globally aware, entrepreneurial individuals who are flexible in a fast-paced environment and who bring sense of pride and humility to a unique culture.

     

    We have created a culture that embodies an appreciation for the deep history of the Company that is driven by the ultimate goal of delivering memorable journeys to our passengers worldwide. Individually we are one piece of an amazing group while working collaboratively across the globe. We have discovered success year-over-year, by appreciating a proven formula of success while evolving with an ever changing world whether as a result technology advancements or keeping in front of passenger demands for exhilarating and memorable travel experiences.

     

    Responsibilities

    Job Summary

    Vantage values motivation, commitment, initiative, innovation and a good sense of humor. If you have an interest in the world, a passion for quality, and the ability to work as part of a team, then Vantage may be for you. We are currently seeking an Interactive Web Producer to manage and execute multiple interactive projects including website enhancements, promotional, operational and automated email campaigns.

     

    List of Responsibilities

    • Meet corporate and team goals for timeliness, accuracy and performance.
    • Execute daily web enhancements and email campaigns
    • Work closely with Email Marketing Manager to constantly test and improve email campaigns through A/B and multi-variate testing.
    • Meet/exceed budgeted email open rates and CTO rates, as defined in the Weekly Email Scorecard, through improved email creative, subject line testing
    • Work closely with the Manager of Interactive Analytics to improve site performance through A/B and multi-variate testing of landing pages and product pages.
    • Conduct QA on web pages and email campaigns
    • Troubleshoot web and email issues, including timely fixing of broken links, as well as perform proper compression of images to improve site speed.
    • Produce and execute web builds and email campaigns on time and accurately.
    • Perform updates on web pages using content management systems and HTML/CSS
    • Support SEO efforts by working with VP of Interactive Marketing to implement appropriate title tags, meta descriptions, and canonical tags.
    • Create mock-ups and designs for web pages, email templates, banners, etc. using current industry best practices.
    • Work with external web developers and internal IS&T department to facilitate fixes of web site and email platform bugs, enhancements and new development.
    • Work closely with marketing/creative depts. to propose and deploy new creative/interactive marketing strategies, production methods and design changes.
    • Oversee and prioritize work effectively. Perform other duties as assigned.

     

     

    Qualifications

    Required Skills and Experience

    • At least 2 years’ experience working as part of a creative team in an interactive agency or in-house environment on web and email projects for direct-to-consumer products.
    • Solid grasp of direct response advertising principles and CRM
    • Proven experience in web information architecture and web design best practices.
    • Advanced knowledge of interactive design tools.
    • Experience working with CSS. Demonstrated expertise in interactive web/email design.
    • Working knowledge content management systems for web publishing.
    • Ability to create impactful user experiences in multiple mediums.
    • Experience in the travel industry a plus.
    • Experience with automated behavioral email campaigns a plus.
    • Experience with one of the following ESP’s preferred: Adobe, ExactTarget, Responsys, IBM, StrongMail or Epsilon.

    Hardware/Software used: Mac OSX and PC platforms

    Adobe PhotoShop CS5: Used to create email and web collateral

    Adobe Dreamweaver CS5: Used to create and manage email and web collateral

    Cumulus: Used to acquire owned imagery for email and web marketing collateral

    Adobe InDesign CS5: Used to pull content from print collateral for use in interactive collateral

    Adobe Acrobat Pro: Used to create and edit PDF documents linked to other interactive collateral

    Microsoft Office: Excel, PowerPoint, Word, Entourage

    SiteCore: Manage/edit product web content

     

     

    Equal Opportunity Employer

    Vantage Travel is an equal opportunity employer; applicants are considered for all roles without regard to race, color, religious creed, gender, gender identity, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.

     

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