Vantage Deluxe World Travel

  • SVP Of Interactive and Digital Marketing

    Job Locations US-MA-Boston
    Job ID
    2018-1298
    # of Openings
    1
    Category
    Marketing
  • Overview

    Title: SVP of Interactive and Digital Marketing

    Reports to: CMO

    Department: Marketing

    Location: Boston, MA USA

    Full-time

     

     

    Job Summary – SVP of Interactive and Digital Marketing in Boston, MA

     

    As a member of the Chief Marketing Officer’s Leadership Team, and in collaboration with the overall Marketing team, the person in this key role will lead the product vision, strategy and execution for digital marketing including email, SEO/SEM, and social marketing and will play a pivotal role in driving growth of the company’s digital presence and interactive marketing

     

     

    About Vantage Deluxe World Travel

     

    Vantage Deluxe World Travel is a $250+ million, state-of-the-art direct marketer of travel to the affluent mature market. When you join the Vantage team you become part of a global company, headquartered in Boston, with eight regional offices around the world. Our worldwide teams work together to provide exciting, culturally enriching travel programs to destinations on all seven continents, including on our European river cruise fleet. Since 1983, more than 400,000 travelers have joined us to see the world.

     

    Vantage values motivation, commitment, initiative, and a sense of humor. If you have an interest in the world, a passion for quality, and the ability to work as part of a team, then Vantage may be for you.

     

    We offer a highly competitive salary and excellent benefits.

     

     

     

     

    Responsibilities

    Job Responsibilities for SVP of Interactive and Digital Marketing

                                                       

    • Construct a digital marketing playbook, resulting in an integrated strategy to improve efficiency, effectiveness, and marketing ROI
    • Rapidly execute, test and optimize the digital marketing playbook to improve marketing ROI
    • Increase digital customer engagement and acquisition
    • Lead a team of digital marketing professionals
    • Work cross-functionally with other business units to advance strategic initiatives.
    • Define key measures of success and provide transparency into performance of those initiatives
    • Assist with defining the ROI of all proposed plans and report on the actual ROI post-implementation based on a rigorous system of performance and attribution
    • Remain keenly aware of new consumer behavior, monitor competitive and market trends to drive new features and work closely with the sales team/Customer Service to develop innovative solutions for marketing Vantage’s products.
    • Provide competitive analysis on all current and future product/feature offerings
    • Manage and represent to external partners and vendors when defining requirements that require integration with third-parties.
    • Manage email campaign strategy and execution, reporting and analysis
    • Present reporting frequently to senior management, the product marketing team and channel owners
    • Work closely with overall database function to drive synergy and share insights on customer file along with developing a multi-channel view of the customer.
    • Search engine optimization/marketing (SEO/SEM) programs reporting and analysis.
    • Generate and implement test strategies to drive qualified traffic and revenue-building activities.
    • Collaborate with web developers, designers, and copywriters on SEO strategies
    • Understand and report on traffic trends, funnel analysis, customer behavior.
    • Highly collaborative role requiring successful interaction with internal constituents and vendor partners.
    • Develop, attract, hire, manage and motivates a skilled team.

    Qualifications

     

    Required Skills  and Experience

    • BA/BS with significant coursework in marketing, mathematics, IT or economics, MBA or equivalent preferred.
    • 8+ years’ experience in digital marketing, with at least 4+ years in digital marketing at the strategic, leadership level.
    • Previous management experience with a staff of 5 or more
    • Thorough knowledge of email best practices and associated legal restrictions
    • Knowledge of and comfort with a variety of online tools, inclusive of content management systems, CRM, and web analytics
    • Creative thinking, exceptional analytical skills coupled with solid business foundation, particularly in digital marketing.
    • An innovative, positive, resilient and self-directed attitude – interested in “figuring out” solutions.
    • Excellent oral/written communication and presentation skills.
    • Travel industry experience strongly preferredAre you interested in this SVP of Interactive and Digital Marketing position with Vantage Deluxe World Travel in Boston, MA? Then please apply for this position. Additional Opportunities are available in the careers section of our website www.vantagetravel.com, please check them out!Equal Opportunity Employer 
    • Vantage Deluxe World Travel is an equal opportunity employer; applicants are considered for all roles without regard to race, color, religious creed, gender, gender identity, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.
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