Title: Vice President of Marketing - Brand, Circulation & Direct Mail
Reports to: CMO
Location: Boston, MA USA
Job Summary – Vice President of Marketing - Brand, Circulation & Direct Mail
The Vice President of Marketing will develop, plan, execute, measure, report, and analyze the impact of integrated direct marketing strategies and campaigns that are designed to generate leads, reservations and positive ROI. This individual’s primary focus will be on print media campaigns including catalog and direct mail, as well as setting direction for integrated email and web based components. Essential day-to-day focus will center on circulation/marketing planning, scheduling, audience segmentation, list and campaign management, program performance analysis and forecasting utilizing Adobe campaign and its automated templates.
About Vantage Deluxe World Travel
Vantage Deluxe World Travel is the leader in adventure travel for thirty-five years. Since 1983, Vantage Deluxe World Travel develops and delivers memorable travel journeys on seven continents whether on land, riverboats or small ships.
Vantage Deluxe World Travel is a $300 million, state-of-the-art direct marketer of travel to the affluent mature market. When you join the Vantage team you become part of a global company, headquartered in Boston, with eight regional offices around the world. Our worldwide teams work together to provide exciting, culturally enriching travel programs to destinations on all seven continents, including on our European river cruise fleet. Since 1983, more than 400,000 travelers have joined us to see the world.
Job Responsibilities for Vice President of Marketing - Brand, Circulation & Direct Mail
Required Skills and Experience
Are you interested in this Director of Brand Marketing position with Vantage Deluxe World Travel in Boston, MA? Then please apply for this position. Additional Opportunities are available in the careers section of our website www.vantagetravel.com, please check them out!
Equal Opportunity Employer
Vantage Deluxe World Travel is an equal opportunity employer; applicants are considered for all roles without regard to race, color, religious creed, gender, gender identity, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.
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