Vantage Deluxe World Travel

Vice President of Database Analytics & CRM

Job Locations US-MA-Boston
Job ID
# of Openings



The Vice President of Customer Data and Database Analytics is responsible for the growth and quality of all customer data used to for Vantage’s direct marketing operations. The improvement and renewal of this data requires the VP of CRM to coordinate qualification efforts across all channels, including mail, email, web, social, phone, and on-site interactions.


This role will manage, track and report on the customer qualification process and be responsible for the file and the growth of qualified leads on the database. This position has 1-2 direct reports, and will report to the Chief Marketing Officer.  This is a senior-level role with bonus potential based on achieving aggressive goals.  


About Vantage


Vantage Deluxe World Travel is the leader in adventure travel for thirty-five years.  Since 1983, Vantage Deluxe World Travel develops and delivers memorable travel journeys on seven continents whether on land, riverboats or small ships.


Vantage Deluxe World Travel is a $300 million, state-of-the-art direct marketer of travel to the affluent mature market. When you join the Vantage team you become part of a global company, headquartered in Boston, with eight regional offices around the world. Our worldwide teams work together to provide exciting, culturally enriching travel programs to destinations on all seven continents, including on our European river cruise fleet. Since 1983, more than 400,000 travelers have joined us to see the world.


  • Drive growth of referrals from customer base and conversion.
  • Manage and optimize customer & prospect qualification and requalification strategies, including ROI analyses and recommendations on campaign creative, offer or channel enhancements.
  • Enhance existing customer loyalty programs and touch-points to increase consumer participation and bottom line impact.
  • Actively monitor call center performance against key referral metrics –requiring regular double-jacking with call center agents to identify opportunities to refine/optimize referral program
  • Provide and be knowledgeable in best practices in campaign development to optimize efficiency and quality of campaigns across all channels (direct mail, email, phone, web, social, etc.)
  • Develop new customer acquisition programs, in tandem with channel partners, to grow the Vantage customer and prospect file
  • Annually increase the number of prospective customers by 20%
  • Reduce costs to acquire customers through improved segmentation and modeling
  • Report and track the # of qualified candidates – create a breakdown by recency segments
  • Make recommendations on the target demographics; make recommendations on how to market to that demographic (direct mail, social media, website)
  • Report database metrics 
  • Interpret and compile analytics using MS SQL Server, SQL queries, & Excel
  • Coordinate campaigns and initiatives to enrich the Customer Database with internal teams and external partners
  • Manage 1 data technician, responsible for ensuring Customer Data is integrated properly into the Master Customer Database and definitions of this data are clear.
  • Establish and enforce "Best Practices" for database marketing and qualification, based on company goals
  • Streamline the customer selection process, by configuring the database to identify qualified prospects/customers


  • Exceptional analytical skills coupled with solid business foundation, particularly in Database Marketing.
  • An innovative, positive and self-directed attitude – interested in developing new solutions and ongoing improvements based on proven metrics.
  • Hands-on experience in multi-channel, multi-wave (trigger) direct marketing operations, strategy and analysis.
  • Ability to mine data, using query language(s) to create data for program development support.
  • Excellent oral/written communication and presentation skills.
  • Constantly measure results and hold partners accountable for program success.
  • Assume ownership for our company’s success.
  • Promote and embody our culture, values and beliefs with passion.
  • Project energy and enthusiasm.
  • Excellent oral/written communication and presentation skills.



This company is run by the numbers and strictly adheres to weekly reporting and holding people accountable to their numbers. 




Vantage Travel is an equal opportunity employer; applicants are considered for all roles without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.







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