Vantage Deluxe World Travel

Sr. Marketing Director- Creative Services

US-MA-Boston
Job ID
2017-1193
# of Openings
1
Category
Marketing

Overview

Vantage Deluxe World Travel is the leader in adventure travel for thirty-five years. When you join the Vantage team you become part of a global company, headquartered in Boston, with regional offices around the world. Our worldwide teams work together to provide exciting, culturally enriching travel programs to destinations on all seven continents, including on our European river cruise fleet. Since 1983, more than 400,000 travelers have joined us to see the world.

 

We are currently seeking a Director of Creative Services to provide hands-on leadership and manage the creation of catalogs and direct marketing programs for our three travel divisions. This position is responsible for Art Directors, Copywriters, Production Artists and Production Managers. Ability to think on your feet and multi-task are essential in this high-volume, fast-paced environment.

Responsibilities

  • Lead the planning of and execution of web copy content, emails, catalogs and direct marketing print campaigns, blog content, improve quality, improve response and
    reduce cost.
  • Manage an effective process for the company’s varied design, print, web and sales fulfillment materials production.
  • Responsible for managing creative operations staff and reporting on their productivity
  • Responsible for accuracy of content and consistency across all channels. This includes ensuring copy, photography, product positioning, promotions and branding are aligned between print and online channels
  • Develop new workflow efficiencies from technology or better use of people and process to reduce overall cost per page produced.
  • Communicates design goals and messages to creative team, ensuring integration of design requirements into all phases of production
  • Develops or refines the design process to reflect technical requirements of delivery platform
  • Researches and analyzes industry trends and maintains knowledge of emerging technologies and creative techniques
  • Subscribes to all relevant competitive companies to ensure the receipt of marketing materials in order to monitor trends in the marketplace regarding products, promotional activities, creative strategies, etc.
  • Interviewing, hiring, and mentoring employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

Qualifications

  • Experience (10 + years) managing a very busy full-service Creative Services Department (DM & Catalog) model from comparable business related field.
  • Travel experience is preferred but not essential.
  • Experience utilizing content management systems
  • Strong interpersonal skills to effectively manage a variety of personalities especially under pressure
  • Ability to multi-task and successfully execute multiple projects, priorities and schedules simultaneously
  • Attention to detail producing high quality work products
  • Background in catalog design and production
  • Bachelor’s degree in marketing or other relevant curriculum

This company is run by the numbers and strictly adheres to weekly reporting and holding people accountable to their numbers. 

 

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