Vantage Deluxe World Travel

Manager of CRM Marketing

US-MA-Boston
Job ID
2017-1190
# of Openings
1
Category
Marketing

Overview

Title: Manager of CRM Marketing

Reports to: VP of CRM, Database and Analytics

Department: Marketing

Location: Boston, MA USA

Full-time

 

 

Job Summary – Manager of CRM Marketing in Boston, MA

 

We are looking for an experienced CRM Marketing Manager to join our growing marketing team in Downtown Boston, MA.  The Manager of CRM Marketing is responsible for the development and day-to-day management of ongoing customer and prospect marketing campaigns with emphasis on referrals, customer & prospect requalification and loyalty programs.

 

As a member of the marketing team, the Manager of CRM Marketing will drive traveler requalification and referrals that will drive bookings, , revenue growth and ROI by optimizing customer segmentation and multi-channel promotions that effectively re-activate our customer base and inquiry file.   

 

 

About Vantage Deluxe World Travel

 

Vantage Deluxe World Travel is a $250+ million, state-of-the-art direct marketer of travel to the affluent mature market. When you join the Vantage team you become part of a global company, headquartered in Boston, with eight regional offices around the world. Our worldwide teams work together to provide exciting, culturally enriching travel programs to destinations on all seven continents, including on our European river cruise fleet. Since 1983, more than 400,000 travelers have joined us to see the world.

 

Vantage values motivation, commitment, initiative, and a sense of humor. If you have an interest in the world, a passion for quality, and the ability to work as part of a team, then Vantage may be for you.

 

We offer a highly competitive salary and excellent benefits.

 

 

 

Responsibilities

Job Responsibilities for Manager of CRM Marketing

 

CRM Program Management

  • Drive growth of referrals from customer base and conversion.
  • Manage and optimize customer & prospect qualification and requalification strategies, including ROI analyses and recommendations on campaign creative, offer or channel enhancements.
  • Enhance existing customer loyalty programs and touch-points to increase consumer participation and bottom line impact.
  • Actively monitor call center performance against key referral metrics –requiring regular double-jacking with call center agents to identify opportunities to refine/optimize referral program
  • Manage day-to-day operations supporting CRM programs including scanning and keying surveys, fulfillment, imaging instructions, creative briefs and campaign analysis.
  • Provide and be knowledgeable in best practices in campaign development to optimize efficiency and quality of campaigns across all channels (direct mail, email, phone, web, social, etc.)
  • Analyze current and historical results to refine future programs, tests and forecasting – especially with respect to referrals, requalification and reactivation campaigns.
  • Develop file growth strategies including nurture programs that will move customers/prospects up the value chain (e.g.; email reactivation, opt-ins, referrals etc.)
  • Work closely with channel partners (e.g.; circulation managers, interactive team, creative, groups, call center, etc.) to identify, implement, measure and optimize opportunities to improve overall results across key metrics
  • Constantly measure results and hold partners accountable for program success.
  • Develop new customer acquisition programs, in tandem with channel partners, to grow the Vantage customer and prospect file.

 

 

Qualifications

Qualificaltions

  • 5+ years’ experience in direct or database marketing - analytics, direct marketing test design, response analysis, ROI analysis, segmentation analysis, customer profiling, etc.
  • 3+ years’ experience with database querying tools, languages and analytical platforms supporting database marketing such as marketing automation and campaign management software solutions. Specific experience with SQL, SAS, Adobe Marketing Suite (Neolane), Business Objects preferred.
  • 3+ years marketing operations experience supporting CRM and Acquisition programs. Includes: telemarketing, list rentals, web content generation, social media.
  • BA/BS with significant coursework in marketing, mathematics or economics, MBA or equivalent preferred.
  • Creative thinking, exceptional analytical skills coupled with solid business foundation, particularly in Database Marketing.
  • An innovative, positive and self-directed attitude – interested in developing new solutions and ongoing improvements based on proven metrics.
  • Hands-on experience in multi-channel, multi-wave (trigger) direct marketing operations, strategy and analysis.
  • Ability to mine data, using query language(s) to create data for program development support.
  • Marketing program forecasting, measurement and assessment.
  • Excellent oral/written communication and presentation skills.
  • Travel industry experience strongly preferred.

Adobe InDesign CS5: Used to pull content from print collateral for use in interactive collateral

Adobe Acrobat Pro: Used to create and edit PDF documents linked to other interactive collateral

Microsoft Office: Excel, PowerPoint, Word, Entourage

Diigo – Deploy and manage this web annotation tool to facilitate edits to current web products

Web CMS: Manage/edit product web content

SiteCore: Manage/edit product copy content

 

Are you interested in this Manager of CRM Marketing position with Vantage Deluxe World Travel in Boston, MA?  Then please apply for this position.  Additional Opportunities are available in the careers section of our website www.vantagetravel.com, please check them out!

 

Equal Opportunity Employer

Vantage Deluxe World Travel is an equal opportunity employer; applicants are considered for all roles without regard to race, color, religious creed, gender, gender identity, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.

 

 

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